Hey, I’m Quyen.

I’m a Brand Designer who helps businesses build clear, consistent, and scalable brands.
My work focuses on transforming ideas into cohesive brand systems — from visual identity and websites to marketing and digital touchpoints.

I believe good branding is not about decoration, but about clarity, consistency, and intention.

Download Resume

Who I am

Graphic & UX/UI Designer

Building thoughtful brand systems from identity to digital and marketing.

Branding • Visual Identity • Website Design • Marketing Assets • UX/UI Design

My Approach

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My Approach *

Collaborative

I approach branding as a system, not a single deliverable.

Every brand I design starts with understanding the purpose, audience, and long-term vision.
From there, I create visual identities and brand systems that stay consistent across platforms — logo, website, social media, and marketing materials.

My goal is to help brands look cohesive, intentional, and trustworthy at every touchpoint.

9+ Years of Professional Design Experience

Across brand, web, and marketing design
15+ Brands & Platforms Designed

From early-stage startups to established companies
100+ Marketing & Digital Assets Delivered

Used across websites, campaigns, and social media

Case Studies

Case Study 1

CommentSold

Brand Leadership & Scalable Visual System

CommentSold is a fast-growing commerce platform serving thousands of online sellers.
In this project, I worked as the Brand Lead, responsible for defining, maintaining, and scaling the brand’s visual direction across marketing, digital, and platform-facing materials.
The focus was not just on execution, but on brand ownership, alignment, and long-term consistency.
As the platform grew rapidly, CommentSold faced several brand challenges:
- Multiple teams producing visuals across different channels
- Inconsistent brand expression as content volume increased
- The need to scale marketing efforts without diluting brand identity
The brand required clear leadership to unify visual direction across teams and touchpoints.
As Brand Lead, my role was to establish a clear brand framework that could guide both internal teams and external collaborators.
The strategy focused on:
- Defining a strong and recognizable visual language
- Creating brand rules that balance consistency with flexibility
- Designing systems that allow teams to produce content efficiently while staying on-brand
Rather than designing isolated assets, I led the development of a scalable brand system.
The visual system was built to support a high-growth environment while maintaining brand clarity.
Key elements include:
- Clear layout structures adaptable across formats
- Consistent typography hierarchy for strong brand recognition
- Controlled color and imagery usage to reinforce brand personality
As the brand evolved, the system was refined and expanded without losing its core identity.
Under my direction, the brand system was applied across:
- Website and platform marketing visuals
- Digital campaigns and product launches
- Social media and community-facing content
- Sales, onboarding, and promotional materials
This ensured that every brand touchpoint felt unified, regardless of team or channel.
With a clear brand system and leadership in place:
- CommentSold achieved stronger and more consistent brand recognition
- Teams were able to create marketing assets faster and more confidently
- The brand scaled visually without fragmentation
The project demonstrates brand leadership, system thinking, and long-term scalability in a fast-paced technology environment.

Case Study 2

OpenSync.com

Technology Company - Brand System

OpenSync is a growing technology brand that needed a clear and scalable visual system to support its marketing and digital presence.
The project focused on building the brand from the ground up, establishing a strong visual foundation that could grow consistently across multiple channels.
As the brand expanded, marketing materials were created in isolation.
This resulted in:
- Inconsistent visuals across platforms
- A fragmented brand presence
- Difficulty scaling campaigns without redesigning assets each time
The brand needed a system — not just individual designs.
Instead of designing one-off assets, I approached OpenSync as a brand system design project.
The goal was to create a flexible visual framework that could adapt seamlessly across:
- Social media
- Digital advertising
- Promotional and campaign materials
The system was designed to remain visually consistent while allowing enough flexibility for different content types and formats.
The visual system focuses on clarity, structure, and consistency, balancing a modern tech aesthetic with strong brand recognition.
Key elements include:
- Modular layouts that can be reused across formats
- Consistent typography hierarchy to maintain clarity and readability
- Controlled use of color and imagery to reinforce brand identity without visual overload
This approach ensures that every asset feels connected, regardless of platform.
The system was applied across multiple brand touchpoints, including:
- Social media posts
- Digital advertisements
- Campaign and promotional visuals
Each application follows the same visual rules, allowing the brand to scale content quickly without losing cohesion.
With a unified brand system in place:
- OpenSync achieved stronger visual recognition across channels
- Marketing production became faster and more efficient
- The brand maintained consistency while scaling campaigns and content
The result is a brand that feels intentional, cohesive, and ready to grow.

Logo Design

Case Study 3

TheCEshop

Long-term Brand & Visual System Design
(Web Experience & Brand Consistency)

TheCEshop is an e-commerce brand where I worked as a long-term graphic and brand designer for over 3 years.
The project focused on building, maintaining, and evolving a cohesive visual system that could support daily marketing, seasonal campaigns, and ongoing digital growth.
Over time, TheCEshop required a high volume of visual content across multiple channels.
The main challenge was to:
- Maintain brand consistency across long-term use
- Avoid visual fatigue while continuously producing new content
- Ensure marketing visuals remained recognizable and cohesive year after year
Without a structured system, the brand risked becoming visually inconsistent as it scaled.
Rather than designing isolated assets, I focused on developing and refining a flexible brand visual system that could evolve over time.
The strategy emphasized:
- Establishing clear visual rules early
- Creating repeatable layouts for fast content production
- Allowing controlled variation for campaigns and seasonal content
This approach ensured the brand could grow without losing its identity.
The visual system was designed to balance consistency and flexibility, allowing the brand to stay fresh while remaining recognizable.
Core elements include:
- Reusable layout structures adaptable to different content needs
- Consistent typography hierarchy for clarity and brand recognition
- Defined color and imagery usage to maintain a unified visual tone
The system evolved gradually over time, adapting to new marketing needs while preserving its core identity.
The brand system was applied consistently across:
- Website visuals
- E-commerce banners and promotions
- Social media content
- Campaign and seasonal marketing visuals
This allowed the brand to maintain a strong and stable visual presence across all customer touchpoints.
Through a consistent and scalable visual system:
- TheCEshop maintained strong brand recognition over multiple years
- Marketing content could be produced efficiently at high volume
- The brand evolved visually without losing consistency
The long-term collaboration demonstrates the ability to build and sustain a brand system, not just launch one.